Choco Mallows

This rebranding of the classic Filipino sweet treat pushes the narrative of playfulness from it's old packaging, while also keeping some of the ‘retro’ and ‘nostalgic’ feel this dessert brings to many Filipinos. I brought forward a direction of utilizing a mascot to be the face of the product to add a distinct brand identity. While the style of this mascot is trendy enough to appeal to young adults and teenagers, it can also appeal to kids.