USU Marketing

The Marketing Department under the University Student Union (USU) at California State University Northridge aims to uphold and promote the brand of the organization. As a Student Graphic Artist, it is my duty to create the promotional work of the various department events and resources within the USU. Every project entails of a conceptualization and thumbnail stage, design and production stage, and various proofing internally with the copywriting and management team and externally with client proofing/approval as well. I have experience in creating posters, booklets, signages, merchandise, stickers, web graphics, and much more marketing materials. Below are just a few of my favorite projects I've done.